Danny Alex
  - "If I could teach people one thing that would be how to get excited about being themselves"


Hi and thanks for stopping by ....

I have had the incredible opportunity to be involved in sports and fitness for over 30 years now and in business for 20.  As a young kid I was lucky enought to have a mom and dad that let me play hockey, soccer, baseball and anything else under the sun that my competitive heart desired.  I even started boxing, kickboxing and wrestling at the young age of 13 and for seven years pursued kickboxing until getting hit in the head stopped having an appeal to me ... but those early lessons in sport and competition were invaluable.  Fitness in all of its forms is an incredible thing because it has individual meaning to everyone.  Health, fitness and sport is a recipe we cook up for ourselves.  What is good for one person is not neccessaily motivating to another .... and thats totally OK.
"If I nailed down my life mission into one sentence it would have to be "Whatever I do and however I say it, I want to show people how to get excited about being themselves, how to be chronically optimistic and how to make each day an incredible glowing sunrise"




"Complacency is the killer of dreams ... never stop dreaming for once you do, you stop living life and begin existing."
  - Danny Alex
Fitness has been an incredible road for me but I have also been fortunate enough to spend 20 years in business.  I majored in English in University and then spent time working in the public markets as a venture capitalist, broker, analysts and pro equity, options and futures trader.  I was a musician for years and played an wrote songs.  I have failed a lot in my life but failure is the ONLY road to success.  My success and your success is stacked upon a foundation of "failures" but from these faliures are lessons ... this is what differenciates someone who is successful and someone who is mired in constant failure ... learning from failure.


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